An aid agency

is involved in the reconstruction after an earthquake in Himalaya. Affected families are supported with building material, local carpenters are trained in earthquake-proof construction and provided with quality tools. Winter is imminent, thus the project has the character of an emergency.

A hardware store

with nationwide branches decides to supply building material and tools for 500 families and 50 carpenters. A joint poster campaign of hardware store and aid agency calls for more private donations. On the web-pages of aid agency and hardware store the campaign is prominently presented.